Identify and categorize your key stakeholders with stakeholder mapping
How can stakeholder mapping help you?
Stakeholder mapping is crucial for anyone looking to understand various stakeholders' needs, interests, and influence on their organization or project. By categorizing your stakeholders based on their level of interest (high/low) and influence (high/low), you can:
- Identify key decision-makers and influencers
- Develop targeted engagement strategies
- Mitigate potential risks and conflicts
What is a stakeholder engagement matrix?
Mendelow's Power-Interest matrix is a widely recognized framework for categorizing stakeholders. This matrix helps you visualize the relationships between your stakeholders and make informed decisions about how to engage with them.
How do I get started with stakeholder mapping?
You can download our free stakeholder mapping template based on Mendelow's Power-Interest matrix and use it to start identifying your key stakeholders today.
Check out our blog on how to do a stakeholder mapping exercise >
